Rubber Rain Boots, Coats & Accessories

Our Story

Who are we: 

Bold Kidswear launched in February 2020. We are a small business founded by two friends who share the passion of bringing biodegradable and environmentally friendly children outdoors wear such as wellington boots to the market. As a mother to a 6-year-old, I found it challenging to find rainwear that my son would genuinely like, and I would be able to recycle after he outgrows it - let's be honest, children grow too fast!  


Our mission: 

Our mission was to dare to think big and ventured out to find a collection of fun, bold, high-quality, affordable, biodegradable parents and kids approved outdoor wear - let's be honest, that's a big challenge. 

We believe we achieved our mission, and we hope you agree. Our line of Amazebear wellington boots and coats (coming soon) are ethically sourced and reduce environmental impact by cutting harmful chemicals in the production process, using recyclable –reusable materials that can be passed on from older to younger children to reduce waste and create a better environment for our children to grow up in. 

Oh, did we forget to mention that our packaging is eco-friendly and recyclable - see, real dedication?  


Our Vision: 

As you already know, the environment is a big part of our brand, but so is representation which you may have noticed in our logo. Why is representation important, you ask? When children see people or cartoons that look like them, they feel accepted, understood and appreciate diversity.  

Our vision is to continue to push representation in our products and project and give back to the community by helping children charities.  

Upon every 50 purchases of boots, we will plant trees within our community.